Participant Research Innovation Laboratory for Enhancing WIC Services

The objective of this opportunity was to announce the availability of funds to establish the Participant Research Innovation Laboratory for Enhancing WIC Services. The role of the PRIL is to support and evaluate local efforts to develop interactive tools, technical resources, or innovative solutions that improve customer service in WIC clinics and/or WIC retailers (referred to hereafter as WIC vendors) and ultimately encourage and improve retention of eligible children in WIC. Research projects build on and improve our understanding of the diverse personal experiences, perceptions, and attitudes of those eligible for WIC services. Implemented strategies/solutions will be evaluated for their impact on participant satisfaction and retention, and other relevant measures, within the local agency setting. In addition, the Grantee will provide evaluation-related technical assistance to State and local WIC agencies carrying out similar interventions through WIC Special Project Grants or other awards.